Here is a great example
of how Bill customizes his books and talks for specific business.
Have you ever heard the marketing expert who says, “Your
patients are your customers”? Bill Quain doesn't believe
that for a minute! Why not? Because Bill knows two things:
First, patients don't want to be treated like customers. They
want to get well. Second, your customers are the ones with
the money! In most cases, patients don't pay you, the insurance
companies pay you. Look for hidden money from your customers,
by giving them what they want.
On the other hand, Bill Quain can show you how to create new
categories of customers – by creating innovative programs
that sell to specialty markets – patients with money
who can pay extra, for extra care. This seminar is perfect
for physicians, staff and medical facility operators.
Bill will gladly make his book available online for all attendees. |